As Marketing Director, I was responsible for the corporate identity, brand management, and creative direction for all print/digital media.

My job was to generate brand awareness, grow partnerships and provide creative leadership for product development.

I implemented a developer-focused SEO strategy to drive inbound leads. Using web analytics, we identified an opportunity to shift company strategy and reposition the brand in the marketplace. Data supported the transition from a merchant services ISO to a payment gateway platform built for developers by developers.

As the creative lead, I designed and developed the HTML/CSS for the first mobile responsive gateway interface in the payment space. I also designed our Android/iOS mobile apps with NFC, EMV, and swipe support.

TRANSAX grew to 160 partnerships and 3,200 active merchants that generate approximately 676,000 transactions and $90 million in volume per month (August 2018).